Maximizing Your Home's Value:

Proven Selling Strategies for Your Home in Olympia's Real Estate Market

Selling a Home with Strategy
Are you looking to sell your home in Olympia or surrounding areas? Selling a home can be a complex process, but with the right strategies and guidance, you can maximize your home’s value and attract potential buyers. In this comprehensive guide, we’ll explore proven selling strategies tailored to Olympia’s real estate market.

Understanding the Local Market

Before listing your home, it’s crucial to understand the local real estate market. Thurston County’s housing market has been experiencing steady growth, with a median home value of $545,000 as of May 2024. The best time to sell your home in Olympia is typically during the spring and summer months when buyer activity is at its peak. To gain a deeper understanding of the local market, check out our monthly Thurston County Marketing Conditions Report.

Home Staging: Creating an Inviting Atmosphere

Home staging is the process of preparing your home for sale by making it visually appealing and inviting to potential buyers. Effective home staging can help you sell your home faster and at a higher price. Here are some tips for staging your Olympia home: 9 Home Staging Tips You Can Try Without Hiring a Pro

  1. Declutter and depersonalize: Remove personal items and excess furniture to create a spacious and neutral environment.
  2. Enhance curb appeal: Maintain a well-manicured lawn, trim hedges, and add colorful plants to create a welcoming entrance.
  3. Update lighting: Install bright, energy-efficient lighting to showcase your home’s best features.
  4. Neutralize paint colors: Choose neutral paint colors to appeal to a wide range of buyers.
Home Staging Living Room

Effective Marketing Strategies

At Virgil Adams Real Estate, we understand the importance of effective marketing in attracting potential buyers to your home. As part of our comprehensive selling services, we employ a range of proven marketing strategies to showcase your property and maximize its exposure. Here are some of the marketing services we provide
We work with a network of local professional photographers who have years of experience in capturing the right shots to highlight your home’s best features and create a lasting impression on potential buyers.
For select listings, we offer virtual and video tours. These immersive experiences allow buyers to explore your home remotely, increasing engagement and attracting a wider audience.
Our social media experts leverage various platforms to showcase your listing, reaching a broader audience and generating interest in your property.
In addition to featuring your home on the Virgil Adams website, we syndicate your property’s information to hundreds of other real estate websites, significantly expanding its online presence and exposing it to a vast pool of potential buyers.
By entrusting your home’s marketing to Virgil Adams Real Estate, you can rest assured that your property will receive the attention and exposure it deserves. Our comprehensive marketing strategies are designed to attract the right buyers and help you achieve a successful sale.

Pricing Strategies: Setting the Right Price

Pricing your home competitively is crucial to attracting buyers and securing a successful sale. Overpricing your home can deter potential buyers, while underpricing can result in leaving money on the table. Consider the following pricing strategies:
  1. Comparative Market Analysis (CMA): Analyze recent sales of similar homes in your area to determine a competitive price range.
  2. Price banding: Set your price just below a round number (e.g., $699,000 instead of $700,000) to attract more buyers.
  3. Pricing for online search: Ensure your price aligns with search filters on real estate websites to maximize visibility.

Choosing the Right Real Estate Broker / Agent

Working with a knowledgeable local real estate broker/agent, can make a significant difference in the selling process. A skilled broker/agent, can provide valuable insights into the local market, develop effective marketing strategies, and negotiate on your behalf. When choosing an broker/agent, consider the following:
ConsiderationWhat to Look For
Local expertiseLook for a broker/agent, with a deep understanding of Olympia's real estate market.
Track recordReview the broker's past sales and client testimonials to assess their performance.
CommunicationChoose a broker who communicates effectively and keeps you informed throughout the process.

At Virgil Adams Real Estate, our team of experienced brokers is dedicated to helping you achieve your selling goals. Visit our Valuation Request Form to get in touch with a broker, agent, to who can help you begin the selling process.

Maximizing Your Home's Potential

Before listing your home, consider making strategic renovations to increase its value and appeal to buyers. Check with your broker first to make sure money is being spent on the correct items, don’t get carried away! Some high-ROI renovations include:

  • Kitchen updates: Modernize your kitchen with new countertops, cabinets, and appliances.
  • Bathroom remodels: Update outdated bathrooms with fresh fixtures and tiles.
  • Energy-efficient upgrades: Install energy-efficient windows, appliances, and lighting to attract eco-conscious buyers.

For more renovation ideas, check out this article: Top 14 Home Updates That Pay Off in 2024

Negotiating the Sale

Once you receive an offer on your home, effective negotiation skills come into play. At Virgil Adams Real Estate, our experienced brokers will guide you through the negotiation process, ensuring that your best interests are protected and that you achieve the most favorable outcome.

When an offer is received, we will carefully evaluate its terms, including the price, contingencies, and closing dates. Our brokers will provide you with a thorough analysis of the offer, explaining its strengths and weaknesses and advising you on potential counter-offers.

Negotiating on your own can be challenging, as it requires a deep understanding of real estate contracts, market conditions, and effective communication strategies. This is where the expertise of a professional real estate broker becomes invaluable. Our brokers have the knowledge and experience necessary to navigate complex negotiations, anticipate potential obstacles, and find creative solutions to keep the deal moving forward.

Some key aspects of the negotiation process that our brokers handle on your behalf include:

  1. Price negotiations: We will work to ensure that you receive the best possible price for your home, leveraging our market knowledge and negotiation skills to counter-offer when necessary.
  2. Contingency negotiations: Offers often include contingencies, such as home inspections or appraisal contingencies. Our brokers will negotiate these contingencies to minimize risk and protect your interests.
  3. Closing date negotiations: We will work with the buyer’s broker to ensure that the closing date aligns with your needs and timeline, negotiating extensions or accommodations when necessary.
  4. Multiple offer situations: In a competitive market, it’s not uncommon to receive multiple offers on your home. Our brokers have the expertise to navigate these complex situations, helping you evaluate each offer and select the one that best meets your needs.

By entrusting the negotiation process to the professional brokers at Virgil Adams Real Estate, you can have peace of mind knowing that your interests are being protected. We will keep you informed throughout the negotiation process, providing regular updates and seeking your input on key decisions.

Our goal is to achieve the best possible outcome for you, whether that means securing the highest price, the most favorable terms, or the smoothest closing process. With our skilled negotiation and local market expertise, you can trust that your home sale is in capable hands.

For more information on our negotiation services and how we can help you achieve your home selling goals, contact us today. Let us put our skills to work for you and ensure a successful, profitable sale of your home.

Frequently Asked Questions About Selling Your Home

What is the best time to sell a home in Olympia, Washington?
The best time to sell a home in Olympia is typically during the spring and summer months when buyer activity is at its peak. However, many people don’t realize fall/winter is a great time because you often have less competition. Don’t be afraid of that “off” season
To determine the right listing price, your broker, agent, will conduct a Comparative Market Analysis (CMA) to analyze recent sales of similar homes in your area and establish a competitive price range vs a generic online calculation that doesn’t fully understand what your home entails.
Some effective home staging tips include decluttering and depersonalizing your space, enhancing curb appeal, updating lighting, and choosing neutral paint colors. You often hear “less is more” and it really is…get rid of those items you don’t need day to day to make your home feel more inviting and the rooms feel bigger.
To maximize your home’s exposure, work with a real estate broker, agent, who employs comprehensive marketing strategies, such as professional photography, virtual tours, social media marketing, and syndication to popular real estate websites. We can customize your marketing plan!
Some high-ROI renovations include kitchen updates, bathroom remodels, and energy-efficient upgrades like installing energy-efficient windows, appliances, and lighting. Make sure you go over this with your broker, agent,…don’t spend money on things that you shouldn’t!!
When choosing a real estate broker, agent, look for someone with local expertise, a proven track record of successful sales, and excellent communication skills. You want to have a great relationship where you are comfortable communicating so let’s figure out who and what form of communication fits you best
To help your broker sell your home more effectively, be open to their advice on pricing, staging, and marketing strategies. Keep your home clean and tidy for showings and be flexible with showing times.
Pricing strategy is crucial when selling your home. Overpricing can deter potential buyers, while underpricing can result in leaving money on the table. Work with your broker to develop a competitive pricing strategy based on market conditions and your home’s unique features.
When negotiating offers, consider factors beyond just the price, such as contingencies, closing dates, and the overall strength of the buyer’s financing. Your real estate broker will guide you through the negotiation process and help you evaluate offers.
Virgil Adams Real Estate offers comprehensive selling services, including local expertise, effective marketing strategies, and skilled negotiation. Our team of experienced full time brokers, are dedicated to helping you maximize your home’s value and achieve a successful sale. We aren’t just looking for a quick sale but a long term relationship to be your broker for a lifetime. Afterall “Our Integrity is Your Security.”


Selling your home requires a comprehensive approach that includes understanding the local market, effective staging, strategic marketing, competitive pricing, and skilled negotiation. By implementing these proven strategies and working with a knowledgeable local real estate broker, agent, you can maximize your home’s value and achieve a successful sale.

At Virgil Adams Real Estate, we are committed to guiding you through every step of the selling process. Our team of experienced brokers, agents, brings a wealth of local expertise and a passion for helping our clients succeed. Contact us today to learn how we can help you sell your Olympia home for top dollar. 

Have Questions? Get in Touch with our Team Today.